Products related to Visual:
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Visual Thinking for Design
Visual Thinking brings the science of perception to the art of design.Designers increasingly need to present information in ways that aid their audience’s thinking process.Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply.He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
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Basic Vision : An Introduction to Visual Perception
Why do things look blurry underwater? Why do people drive too fast in fog? How do you high-pass filter a cup of tea? What have mixer taps to do with colour vision?Basic Vision: An Introduction to Visual Perception demystifies the processes through which we see the world.Written by three authors with over 80 years of research and undergraduate teaching experience between them, it leads the reader step-by-step through the intricacies of visual processing, with full-colour illustrations on nearly every page.The writing style captures the excitement of recent research in neuroscience that has transformed our understanding of visual processing, but delivers it with a humour that keeps the reader enthused, rather than bemused. The book takes us through the various elements that come together as our perception of the world around us: the perception of size, colour, motion, and three-dimensional space.It illustrates the intricacy of the visual system, discussing its development during infancy, and revealing how the brain can get it wrong, either as a result of brain damage, through which the network of processes become compromised, or through illusion, where the brain compensates for mixed messages by seeing what it thinks should be there, rather than conveying the reality.The book also demonstrates the importance of contemporary techniques and methodology, and neuroscience-based techniques in particular, in driving forward our understanding of the visual system. Online Resource CentreThe Online Resource Centre to accompany Basic Vision features:For registered adopters:Figures from the book available to download, to facilitate lecture preparation.Test bank of multiple choice questions - a readily available tool for either formative or summative assessment. A Journal Club, with questions to lead students through key research articles that relate to topics covered in the book. For students:Annotated web links, giving students ready access to these additional learning resources.
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Design Thinking for Visual Communication
How do you start a design project? How can you generate ideas and concepts in response to a design brief?How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work.Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice.This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
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Design : The Definitive Visual History
Discover the history of design with this gorgeous visual celebration of key pieces, movements, and designers, from the Arts and Craft movement to the digital age.Discover all you need to know about art and design in this definite guide.Design: The Definitive Visual Guide brings a gallery of more than 1200 images, covering every major design movement - from 1850 to the present day. Arranged chronologically, this art deco book traces the evolution of design from its roots to the present day, from early chairs, pottery, and homewares to cars, graphic design, and product design.It introduces all the key designers, manufacturers, and objects, illustrating how and why different styles emerged and became popular.It also provides a fascinating insight into design movements, showing how each one began and explaining its philosophy and visual style, from the Arts and Crafts movement to mid-century modern and contemporary. Explore the pages of this awe-inspiring contemporary design book to discover: - Chronological catalogs showcase the milestone designs of each movement or period. - Feature spreads showcase iconic examples of interior design and architecture from each period. - Profiles of iconic designers and manufacturers celebrate their key designs and lasting influence. - Timelines trace the evolution of everyday objects. - Optional 80-page directory section. Featuring expert analysis, stunning photography, and a huge range of objects both familiar and extraordinary, Design explains what makes a truly great design and reveals the hidden stories behind the everyday things all around us.With profiles of famous designers and manufacturers, such as William Morris, the Bauhaus, Alvar Aalto, Frank Lloyd Wright, and Vitra, and stunning images of iconic buildings and interiors, it provides a glorious and comprehensive view of classic design across the last two centuries. Proving the perfect addition to the library of anyone with an interest in design and the history of design, a well as an ideal gift book for students of art and design.At DK, we believe in the power of discovery. So if you like Design: The Definitive Visual Guide, then why not try Art: The Definitive Visual Guide, and discover all you need to know about art history.
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Is visual impairment a vision disability?
Yes, visual impairment is a type of vision disability. Visual impairment refers to a significant reduction in vision that cannot be corrected with glasses or contact lenses. This can include conditions such as low vision or blindness. Therefore, visual impairment is considered a vision disability because it affects a person's ability to see and function in daily life.
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How good is the vision with visual aids?
Visual aids can significantly improve vision for individuals with visual impairments. Glasses, contact lenses, and magnifiers can help correct refractive errors and improve clarity. Additionally, devices like telescopic lenses and electronic magnifiers can enhance vision for those with more severe visual impairments. Overall, visual aids can greatly improve the quality of vision for many people, allowing them to see more clearly and engage more fully in daily activities.
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Did you pass the vision test despite poor visual acuity?
Yes, I passed the vision test despite having poor visual acuity. The test may have included other components such as peripheral vision, color perception, or depth perception, which I was able to perform well in. Additionally, I may have used corrective lenses or other aids to help me pass the test. Overall, my poor visual acuity did not prevent me from passing the vision test.
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How can you ensure object protection with visual impairment?
There are several ways to ensure object protection for individuals with visual impairment. One approach is to use tactile markers or labels on objects to help the individual identify and locate them. Another method is to organize the environment in a consistent and predictable way, so the individual can memorize the location of objects. Additionally, using technology such as talking or vibrating sensors can alert the individual to the presence of obstacles or objects in their path. Finally, providing training in orientation and mobility skills can help the individual navigate their environment safely.
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Ladislav Sutnar : Visual Design in Action
Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works.He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity.This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
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Visual Delight in Architecture : Daylight, Vision, and View
Visual Delight in Architecture examines the many ways that our lives are enriched by the presence of natural daylight and window views within our buildings.It makes a compelling case that daily exposure to the rhythms of daylight is essential to our health and well-being, tied to the very genetic foundations of our physiology and cognitive function.It describes all the subtlety, beauty, and pleasures of well-daylit spaces and attractive window views, and explains how these are woven into the fabric of both our everyday sensory experience and enduring cultural perspectives. All types of environmental designers, along with anyone interested in human health and well- being, will fi nd new insights offered by Visual Delight in Architecture.The book is both accessible and provocative, full of personal stories and persuasive research, helping designers to gain a deeper understanding of the scientific basis of their designs, scientists to better grasp the real-world implications of their work, and everyone to more fully appreciate the role of windows in their lives.
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Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance
Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment.As teams become more and more global and distributed, visualization provides an important channel of communication—one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares best practices and uses visualization as a power tool for process improvement by providing teams with a common language for high performance.The book: Explores how any kind of team can draw on the principles and practices of creative design teams in the software, architectural, engineering, and information design professionsIntroduces the Drexler/Sibbet Team Performance™ Model and related tools—a system used throughout companies such as Nike, Genentech, Becton Dickinson, Chevron, and others Visual Teams presents a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team.
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Production Design : Visual Design for Film and Television
Production Design: Visual Design for Film and Television is a hands-on guide to the craft of Production Design and Art Direction.Author Peg McClellan gives an insider’s view of the experiences and challenges of working as a Production Designer in film and television. The book covers three major areas, starting with an overview and the basics of job responsibilities, the artistic approach and the background which every Production Designer needs to be familiar with, and progressing to the mechanics of the role with a day-to-day breakdown of the job itself.McClellan takes you through script analysis, team collaborations, the hierarchy of a production, hiring a team, the business elements, locations, studio facilities, handling change, and everything in between. With case studies, insights from successful Production Designers, and inspiration in the form of over 200 colour photos and illustrations from storyboards to sets, this is the ideal book for students seeking a career in production design, and professionals looking to further their design knowledge.
Price: 36.99 £ | Shipping*: 0.00 £
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Are visual thinkers also visual learning types?
Visual thinkers and visual learning types are related but not necessarily the same. Visual thinkers tend to process information and solve problems primarily through visual imagery, while visual learning types prefer to learn through visual aids such as diagrams, charts, and videos. However, not all visual thinkers may be visual learning types, as some may prefer other learning styles such as auditory or kinesthetic. Similarly, not all visual learning types may be visual thinkers, as they may simply find visual aids helpful in their learning process.
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What are visual thinkers and visual learning types?
Visual thinkers and visual learning types are individuals who process and retain information best through visual aids such as images, diagrams, charts, and videos. They have a strong ability to visualize and mentally manipulate objects and spatial relationships. These individuals often have a preference for using visual tools to organize and understand information, and they may struggle with purely auditory or text-based learning methods. Visual thinkers and learners often excel in fields such as art, design, and engineering, where their ability to think in images and patterns is highly advantageous.
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Can the Apple Vision Pro be used with a visual impairment?
Yes, the Apple Vision Pro can be used with a visual impairment. The device is designed to provide accessibility features for individuals with visual impairments, such as VoiceOver, Zoom, and Magnifier. These features allow users to navigate the device, read text, and interact with apps using spoken feedback, magnification, and other visual aids. Additionally, the device's large, high-resolution display and customizable font options can also benefit individuals with visual impairments.
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Which vocational school offers a program in visual marketing design?
The Fashion Institute of Technology (FIT) in New York City offers a program in Visual Presentation and Exhibition Design, which is closely related to visual marketing design. This program provides students with the skills and knowledge needed to create visually appealing and effective displays for retail environments. FIT is known for its strong focus on the fashion industry, making it an ideal choice for students interested in visual marketing design within the context of fashion and retail.
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